In the early days of the Internet, a blog (a contraction of web log or online journal), was an space where writers regularly spilled opinions and information about their lives or a chosen subject.
Blogs have put those days behind, as they can now be described as a special kind of website that is regularly updated with posts of texts or media, which are then published in chronological order and used as a potent marketing tool.
Trustworthy to Bloggers
Consumers and bloggers alike trust the information in blogs. BlogHer conducted a study in 2012, in partnership with Vision Critical, in which they found that 98% of the bloggers they surveyed trust blogs more than any other form of online media.
What’s more, 87% of this same group had bought a product based on a blog recommendation. Blogging.org tells us that there are about 31 million bloggers in America. Businesses of all sizes are doing the math.
Trustworthy to Non-bloggers
Technorati’s 2013 Digital Influence Report revealed this statistic: blogs come in at number 3 when in comes to influencing what consumers buy, behind retail sites and brand sites.
Perhaps surprisingly, blogs eek past Facebook, by a margin of .3%, when it comes to prompting purchases. Human beings like to trust the information they are processing, and they trust blogs more than direct marketing vehicles like ads.
An Uncomplicated Medium
Bloggers use online software like that at Blogger, WordPress, Tumblr, Typepad, Live Journal, Moveable Type, and other spaces. These online blogging platforms have made it ridiculously easy for bloggers to create the look they want, to use video content and images in their posts, and to interact with their audience.
Therefore, if the owner of a small business (let’s say a kayak shop) wants to make a ripple or even a splash in cyber land, the blog is the way forward.
Proven Traffic Boosters
Boosting traffic is an integral part of all online marketing strategies. Building the best backyard swings on the continent is a worthy accomplishment, though people have to somehow learn that these awesome swings exist.
Frequency counts: HubSpot points out that companies that blog more than 20 times a month attract about 5 times more traffic than those that blog less than 4 times a month. Businesses that move past 21 to 54 accumulated blog posts see traffic to said blog increase by as much as 30%.
To Blog is to be Competitive
Blogging has morphed into a leading marketing tactic, so to ignore blogging is to be left behind—surrendering part of your target market to your competitors. HubSpot tells us that 81% of companies with blogs categorize them as crucial to their overall marketing strategy.
They also report that 92% of companies with blogs who post several times a day have attracted a customer – at least one – from their blog.
These are some serious reasons to begin blogging to promote your business. Blogging is not only a savvy marketing tactic, but it is also a tool that pushes companies to think about what they do and why.
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